Leonard’s Style Report: Prom Etiquette

I thought I would dedicate today’s blog to prom tips! The following are a collection of tips we feel are the most helpful!

Ladies:

– Get your prom dress professionally pressed or steamed before the big day

– Find out if your date knows how to dance! (If you have fair warning, you might be able to work on it beforehand!)

– Visit us for your photos! You will want to take formals. These are memories you will forever cherish!

-Tanning is NOT for everyone. However, if it is something that is important to you, there is nothing wrong with that. Try a gradual self tanning lotion! This is the safest way to get a nice glow before prom.

– Think about bringing a wrap or light jacket. It can get very cold in the venue!

Guys:

– Keep the corsage refrigerated! It will keep the flowers looking awesome. (Think about bringing a bouquet to your date’s mom! You will score MAJOR brownie points)

– Think about getting a group of friends together to rent a limo! Ride to prom in style!

– Make sure your suit is pressed! You want to look sharp and well put together.

– If dinner is not included in your prom, plan a nice dinner for you and your date! You can even go with a group of friends!

Hope you all had an awesome weekend!

-AK

image

Questions? Comments? Feel free to contact us at socialmedia@leonards.com

Love it or Leave it: Overalls!

This season we have certainly seen a 90’s fashion revival. One trend that has come back in a huge way is overalls! This super casual, laid back and boyish look can be feminized with cute and chic accessories or worn over layered tanks and t-shirts. We have seen many rock overalls with leather jackets, leopard print tanks, biker boots and stacked bangles. Honestly, I am sitting on the fence. I have seen some really awesome looks with overalls and I have also seen some unfortunate looks. The question is whether overalls have become fashion-forward or not. Should we embrace this 90’s revival or leave these overalls in the decade where they belong? Let us know what you think!

 

-AK

image

image

 

Questions? Comments? Feel free to contact us at socialmedia@leonards.com

For family-run Leonard’s, It Is All About the Customers!

Dan Bell, Vice President of Sales, Leonard’s Photography, has spent 35 years in the school photography industry, the majority with Olan Mills. After working such a significant part of his career with a large public entity where shareholders drove the business, one of the great things Dan likes about working these past four years for Leonard’s is the fact that the company is so family oriented. “Leonard’s cares about its customers and cares about its reputation, providing such an emotional product.” says Dan. “We stress excellence and we always strive every day to adhere to our Leonard’s company motto: “The Image of Difference.”

image

History Lesson: The Nineties!

The 1990’s was a decade that experienced incredible innovations in digital technology. It was a time that we at Leonard’s are very proud of so we will be covering this time period this month and next month! During the early 90’s, we installed our second full color printing press which allowed us to print over 130 million full color copiers per year. We also purchased the first of two new long roll film scanners from Kodak. This scanner came with the ability to scan film with hundreds of images via the aid of a film drive. Unfortunately, it was delivered with the film drive inoperable. Our current President, Leonard Tucker Jr., wrote a script for the program in order to make it work. This gave Kodak the ability to place this and future models in dozens of labs across the U.S and aided in the birth of digital photographic input. It was also during this decade that Leonard’s purchased it’s first of three 11 inch wide digital printers from Kodak. This gave us the ability to print digital composites and streamline processes!

 

We would like to thank Randy Sellers, Leonard’s Director of Operations, for all of his help with this month’s History Lesson. Stay tuned for next week’s continuation of Leonard’s in the nineties!

image

Claudia Dencer- Leonard’s Photography: Embracing Creativity

Upon graduating from the University of Florida, Claudia Dencer, the Director of School Relations and Marketing, was busy exploring her options for the future. Her father, Leonard R. Tucker Jr., President of Leonard’s Photography, suggested looking into one of the open photographer positions with the family business. “I quickly realized that I really liked the photography business on a full time basis, especially doing senior portraits and the creative aspect of it. It sort of took off from there,” Claudia says.

 

Eventually, Claudia transitioned from being a photographer to a major role in the main office of the company, moving up the ladder to become the Director of School Relations and Marketing. Fourteen years later she has never looked back. She is heavily involved in the company’s leadership as well as the follow through of the Customer Service Department.

 

“I have always enjoyed the creative side of just about everything we do at Leonard’s,” Claudia says. Claudia also leads the Visual and Creative Marketing Department. “You have to strike a balance between the old and the new. We like to maintain our traditional core values of handling service on a personal basis, but you also have to communicate in a modernistic way. We have to make sure our brand meets the needs of our young audience.”

Claudia emphasizes the importance of creativity, especially when meeting a young person’s needs as well as their parents. “For example, we offer an artistic piece for the senior’s best poses and that always goes over really well, and it is fun to create,” she says. “But more importantly, we are creating an experience. Our goal will always be to make that experience an extremely positive one.”

 

Working for the three-generation family run business naturally carries both pride and responsibility, which Claudia embraces. “We pride ourselves on being a company that has done everything in-house,” she says. “It has given us so much flexibility. You can change things on the fly and not worry about having to go to someone else outside to create a product or piece of equipment. We pretty much handle all of that on our own, and I think that is our biggest strength as a company.”

image

Leonard’s Style Report: Flatforms

Flatforms! We have seen them everywhere! They have become this season’s hottest shoe. Designers and celebrities have embraced the magic of flatforms. They are extremely versatile and they come in a variety of styles, patterns, and colors. They represent the best of flats and platforms, making them this season’s must-have shoe. Will you be making a statement in flatforms this season?

-AK

 

image

 

Questions? Comments? Feel free to contact us at socialmedia@leonards.com

Love it or Leave it: Feathers and Fringe

Today’s love it or leave it trend is accessorizing with feathers and fringe. We see feathers and fringe everywhere nowadays and sometimes in the same looks. The key to accessorizing with feathers or fringe and looking great is avoiding overkill. No one wants to look like a flapper on any day other than Halloween. Fringe looks best when it is the only accent in a look. As for feathers, less is always more! I wouldn’t get too carried away with either. Honestly, we kind of dig these looks when they are on their own. Not too big of a fan of feathers and fringe together. What do you think? Do you love these accents or hate them?

-AK

 

image

image

Questions? Comments? Please feel free to contact us at socialmedia@leonards.com

Helpful Tips for the Class of 2014 Senior Season!

Within the next couple of weeks we will be kicking off the 2014 Senior Season! There are always tons of questions surrounding the upcoming photo shoots. We thought it would be helpful to create a feature that would give our new seniors and their parents some helpful tips to get them ready for their photo sessions.

 

A little planning is all it takes to make sure you look fabulous in your senior photos. Remember, these photos will be lasting memories of your high school years! We recommend using this guide as inspiration when preparing your wardrobe for your photos. Here are some tips to help you rock your session!

 

Girls:

 

  • Dark denim flatters all shapes and sizes. It will photograph better than distressed or light washes.
  • Statement jewelry speaks volumes about personality! Go all out with a colorful necklace, chandelier earrings or stacked bangle bracelets. Worn with a simple tee or solid tank, the jewelry takes center stage.
  • Create complete, multi-piece looks for your senior pictures. Consider purchasing a cropped blazer to throw over pieces you already own. You can cuff the sleeves for a fresh, professional look that will keep its modern edge years after the photos are taken.
  • It’s always better to pack too many options than too few.
  • Bring a brown or black belt to cinch dresses and blouses that may look bulky on camera.

 

. Guys:

 

  • Retro band t-shirts, funky jackets, fun sweatshirts and even hats make for great personality shots— the ones where you’re just hanging out, being you.
  • If you feel comfortable then you’ll look it! These are some of the best shots.
  • Don’t forget sports jerseys and equipment as well as other hobby related props; such as bikes, guitars, and your skateboard. These props add personal flair that makes you stand out. Definitely don’t be afraid to bring them along!
  • It’s always better to pack too many options than too few.

 

Here are some additional tips to ensure a smooth photo session:

  • Be sure to bring your sit-fee or prepay confirmation!
  • Please come prepared! Plan out your outfits and make sure you have everything you need ahead of time.
  • Give yourself one final look over! Re-check your hair and/or make-up before your actual photo is taken.
  • image

The Leonard’s Bindery: Always Lending a Hand

This week Leonard’s is pleased to highlight one of the most important departments within Leonard’s Photography, the Bindery. The Leonard’s Bindery is responsible for assembling all of the school calendars, yearbooks, senior focus books, and memory books that come through the building. It is a department with no real off-season that depends on teamwork. They always lend a hand when one needs it, something founder Leonard R. Tucker Sr. would certainly praise. The Bindery is one department where Leonard R. Tucker Sr., or as they called him, Mr. T’s legacy lives on. His influence is still felt heavily within the Bindery and among the team.

During the busiest parts of the year, this incredible team can work on up to three yearbooks a day. “Without teamwork there wouldn’t be much progress,” says Rose Wallace.  With each machine requiring at least three employees, teamwork is a must. This is an extremely physical job that requires attention to detail. The Bindery has five awesome year-round employees, Rose, Marie, Wendy, Cheryl, and Tommy. They have been with Leonard’s for a combined total of 110 years! “Everyone in our Bindery department has over 20 years at Leonard’s! It is easy to be confident in their abilities knowing that they have “seen it all.” No two days are the same in this department and they work very well together as a team. We produce half a million books annually, plus all sorts of brochures and promotional items,” says Randy Sellers, Director of Operations.

image

 

Leonard’s Style Report: Tomboy Chic

This season we have seen a whole new twist on menswear for women. Sharp menswear tailoring has collided with playful and funky prints to create what we like to call tomboy chic. One of the best examples of this trend would have to the collaboration of Topshop and J. W Anderson’s collection. The pieces from this line transcend any seasonal trend. Printed pants, tops, pleated skirts, and graphic knits can be worn all year. We just love this style! What do you think?

-AK

 

image

 

Questions? Comments? Feel free to contact us at socialmedia@leonards.com